How did we get here?
That question is actually very easy to explain this time around.
With the focus on AI, and companies diverting their resources to the corporate customer instead of the consumer, pricing has soared. Specifically, anything with a memory component has seen a drastic increase almost overnight. In some cases, increases were more than 100%.
Data centers use a different type of memory than consumers, so you might not see a problem, but the big three are committing to more data center products and less consumer. Good for data centers, bad for us. A shortage of newer memory means people panic buy any memory they can get, driving the price of DDR4 up. We’ll discuss the issue for one company involved in a bit.
There are three major memory manufacturers, Samsung, SK Hynix, and Micron, with the latter recently saying they will drop their consumer effort completely. Crucial is a very popular and dependable brand, producing memory and storage, and now they are gone. That leaves two companies to produce the entire supply and they have already announced they are scaling back.
PC memory saw the most immediate effect, but pricing for everything that uses memory will increase. All solid state devices use some form of memory and now that will be in shorter supply with no end in sight. That means everything from TVs to mobile phones, and cameras to tablets get more expensive. Even if another company wanted to take advantage, factories don’t come online overnight.
The Biggest Loser? (Besides us)
There will be several, but one company that will suffer is AMD. This will be especially tough on them with the AM5 platform taking only DDR5. Any modern processor they make will be dependent on DDR5 and they are sure to see a downturn. Intel, and maybe even Qualcomm gain an advantage with some of their modern products using older memory.
Intel’s LGA 1170 socket has DDR4 version support available and Qualcomm has shown itself to be very adaptable. Their mobile sector may suffer, but their PC processors could have an advantage. AMD could save itself a bit though if they stretch the AM4 processors. It’s something they have done recently, and many of us thought it was a bit silly. It may be a genius move.
AMD has produced several new AM4 CPUs well after introducing AM5 and they have continued BIOS updates. It could be a great stop gap. It does not help their graphics division, though. Nor does it give high hopes for Intel continuing with the Celestial line of GPU, but that’s a different conversation.
So, what do we do?
The simplest answer for that is nothing. If you don’t need a new PC, don’t go shopping for a bit until thew market calms. If you do need a new PC, look at slightly older platforms like the AM4 or LGA 1170. Older generations are also a possibility, but you have to be mindful of the Windows 10 retirement. That’s a whole other story as well.
I have YouTube videos on using much older platforms, one of them here. I’ll also be writing and publishing videos on more current generations that will accept Windows 11. Don’t forget, Linux is also an option for your operating system instead of large corporations offer. Thank you Steam for pushing this to a higher level. If you would like to read my last effort discussing some older platforms, try this one.
I’ll keep my eyes and ears open, and of course, I’ll discuss it in the blogs.

